The House Exterior
IN many communities it is apparent that little attention has been given to the architectural design in the building of many homes. Their style follows stereotyped plans in the lines of their exterior, which make for neither beauty nor comfort, and in the painting, often a combination of inharmonious strong shades are used which do not blend with house design or surroundings.
The possibility of overcoming the unattractive defects in the house design, by the use of well selected color schemes is within the reach of all, and if the following suggestions are observed, not a little will be contributed to improving the general appearance of the home and the community.
The well designed and proportioned house requires proper color combinations, to bring out fully its symmetrical architectural lines which will harmonize with its immediate environment.
The Colonial House
IN selecting the color for painting the exterior of a house, its size and style should be considered as well as its location and surroundings. A house closely set among trees or shrubbery should not be painted green or olive, as there is little contrast to emphasize the presence and character of the building. Usually such a house looks well if painted white or cream, with red or another dark roof. How effective this is will be readily realized when one recalls the fine old colonial houses nestled among the elms. These Colonial houses, like our illustration, were almost always painted white with green shutters.
Houses that are more exposed to view may be painted in brighter, warmer colors than those that are not, to make up for their isolation. Light colored paint on small houses increases their apparent size and adds something of dignity.
Houses that are tall and narrow, with irregular gables, may be foreshortened by painting the gables a darker color than the rest of the house. Contrast may always be had in the color of window sashes, shutters and other wood trim.
Richness is added if they are painted a deeper, darker color than the body of the building. If the house itself is dark, the trim should be done in a lighter shade of the same color, or in cream or light neutral tint.
Harmony with Surroundings
The whole color scheme of the house should be planned to blend and to be in harmony with neighboring homes and surroundings.
Moore’s House Paint
MOORE’S HOUSE PAINT MGORE’S House Paint is highly recommended, as it is constructed of the most durable combination of high grade paint pigments and pure Linseed Oil, properly proportioned, ground exceedingly fine and mixed with pure Turpentine and concentrated Japan Dryers.
Durability and Quality
It excels in covering and spreading properties. It dries perfectly hard with an oil gloss, yet possesses sufficient elasticity to prevent cracking or peeling. For exterior use, which is the test of a good paint, the wearing qualities are guaranteed and can be depended upon to give entire satisfaction when applied according to directions under proper conditions.
Trimming suggestions and full directions are given in color card folder.
Italian Architectural Style
IN the accompanying illustration, we have a stucco house designed in keeping with Italian architectural style. And how fine it looks in its well proportioned dignity and formality. Every detail, from the Palladian windows to the formal gardens are of the same spirit.
Notwithstanding its dignified setting, there is pleasantly absent that forbidding sense of aloofness that sometimes accompanies the formal country estate. The sight of this house reassures us with its warmth and bright color and is a cheerful environment for family life. The walls are a light buff, rising out of the green grass in perfect harmony.
Green Trees and Entrance
The green trees giving architectural emphasis to the entrance, unite the house with the grounds and afford variety in the facade both in color and in the shadows cast. The house is topped with a rich red, contrasting strikingly with the buff and the green.
Shutters and Window Sash
The shutters are green, in harmonious accord with the trees, and by contrast emphasizing the accent and finish of the roof. If shutters are not a part of the house plan, white window sash will blend tastefully with the general color scheme.
Solid Color Mistake
The mistake is often made of adhering to one solid color throughout the entire exterior of a building, omitting the supplementary color that makes it vibrant with the touch of life. Without these accents and contrasts opportunity is lost in transmitting the personality of the owner to the house; the effect is monotonous and drab, where but a touch of color might enliven it and give it a forceful character.
The exterior should be neutral enough to serve as a peaceful transition between the surroundings and the interior furnishings, and to sit harmoniously in its own grounds.
Moore’s Cement Coating
MOORE’S CEMENT COATING The physical characteristics of cement, stucco, or concrete surfaces are of such a porous nature that, if not properly protected by a suitable coating, disintegration, due to the elements, will rapidly take place, and to meet this need Moore’s Cement Coating was developed and perfected.
In recommending Moore’s Cement Coating for use on these surfaces, we do so with the utmost confidence, believing that it will give the ultimate of satisfaction.
It is the most scientific and practical preparation ever manufactured for the treatment and decoration of concrete, cement, stucco, or plastered surfaces, both interior and exterior. When properly applied, it dries quickly and in the hardening process forms a bond with the surface, impervious to disintegrating influences.
Moore’s Cement Coating gives an artistic appearance to the surface of cement or stucco buildings.